Mapping the Path to Empowerment
Creating a mobile first portal to help bridge the gap between youth and adulthood

Mobile first Virtual portal design

The Challenge: I had the opportunity to work with the YMCA in Los Angeles identified a critical need to support low-income young adults aged 18-29 as they transition into adulthood. These individuals often struggle with accessing vital life skills like financial literacy, career development, and effective communication—especially in a digital-first world. To bridge this gap, the YMCA aimed to create a virtual portal that would be both accessible and engaging, empowering these young adults with the tools they need to succeed.
Needs of Tomorrow’s Leaders
To create a relevant life skills platform for low-income young adults in Los Angeles, my team and I focused on truly understanding their unique experiences and challenges. We dove into this by conducting user interviews and using affinity mapping to gather crucial insights. This process revealed key areas where support was most needed, including career development, communication, and financial literacy.

One major discovery was a significant gap in financial literacy, which quickly became central to our project's direction. This gap influenced the development of our user persona and underscored the necessity of designing a platform that is both supportive and engaging. Our goal was to tailor the platform to address these real user needs, especially in financial literacy, which guided us through the subsequent design phases.

Assessing for Growth

When I embarked on the YoungLA project, I knew the first step was to understand what makes community engagement and life skills programs truly effective. I began by diving into competitive and comparative research on well-established organizations like the Boys and Girls Clubs, United Way, and Habitat for Humanity. What stood out across these successful programs was a common thread: community involvement and empowerment were at the heart of their success.

These findings weren't just theoretical—they directly influenced how I approached the design of the YoungLA portal. I realized that to truly meet the needs of our target audience, the platform had to do more than just provide resources; it had to foster a sense of community and actively empower young adults. This insight became a guiding principle, ensuring that the portal was not just a tool, but a platform deeply aligned with the best practices of organizations that had already proven their impact.

Crafting Jamie’s Journey
To tackle the challenge of creating a user-centered design, we developed a user persona named Jamie, representing a typical user. By mapping out Jamie's journey through the portal, we could pinpoint how he would interact with various features and identify key touchpoints. This approach personalized our design process, leading to a more interactive and usable interface. The insights gained from Jamie’s persona highlighted critical areas that needed refinement, ensuring that the portal was both effective and familiar. Understanding Jamie’s motivations and pain points helped us prioritize features that addressed his needs, guiding us to create a platform that truly met user expectations.

Shaping the Tools for Tangible Growth

To ensure the portal’s design was effective and met users' needs, we started by creating low-fidelity wireframes and conducted usability tests with four participants. This approach helped us identify and address any usability issues early on. During testing, we uncovered several pain points, such as confusion in the booking process and a need for clearer instructions. Using this feedback, we made crucial adjustments, resulting in a more polished and accessible portal. The iterative process of testing and refining proved essential, highlighting that continuous feedback was key to enhancing the user experience and ensuring the final design was both functional and engaging.

Building with Purpose,
Testing with Care

To ensure the portal was intuitive and met users' needs, we developed low-fidelity wireframes and conducted usability tests with participants. These tests identified several usability issues, including confusion in the booking process and the need for clearer instructions. The insights gained from this feedback were instrumental in refining the design, resulting in a more polished portal.
The iterative process of testing and feedback proved crucial in enhancing the user experience. By continuously refining the design based on real user input, the team was able to quickly address pain points and improve functionality, ensuring that the final product was both engaging and effective.

Reflecting and Refining for the Future
The YoungLA project was a journey of discovery, design, and continuous improvement. Through a user-centered approach and by listening closely to our target audience, we crafted a virtual portal that truly empowers young adults in Los Angeles. One of the biggest lessons learned was the importance of continuous user feedback and iteration—these elements were critical in shaping a product that not only met user needs but also aligned with the YMCA's mission of community empowerment. The successful launch of the YoungLA portal expanded the YMCA’s reach, providing young adults with a valuable digital resource. While the product is complete, the potential for further enhancements remains, ensuring that the platform can continue to evolve based on user feedback and needs.